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Emergency services launch hard hitting road safety initiative
Emergency service personnel, victims of road traffic collisions and the families affected will be involved in a week long road safety event, which will be shown to over 4,000 Central Scotland teenagers.  

The initiative, Safe Drive Stay Alive has been organised by the Central Scotland Road Safety Partnership which includes Central Scotland Fire and Rescue Service; Central Scotland Police; NHS Forth Valley and the Scottish Ambulance Service.

The event will involve a re-enactment of a fictitious crash involving a group of young people. People affected by such incidents - emergency services, victims and the bereaved - will then speak frankly and openly about their feelings, experiences and life afterwards.

This event predominately targets young and inexperienced drivers that are statistically more likely to be involved in a road traffic collision, either as a driver or as a passenger. The event aims to get across the long lasting and severe consequences that driving irresponsibly can have. By allowing them to hear from people that have been affected by road traffic collisions, it is hoped that they will follow our simple advice on how to drive more safely.

In 2008, Central Scotland Fire and Rescue Service attended 186 road traffic collisions. Last year 11 people died last year on Central Scotland's roads.  In addition 134 serious injuries were sustained with 28 serious casualties within the 17-25 age group.

Chief Fire Officer, Steven Torrie, said: "Safe Drive Stay Alive is an innovative partnership event, targeted towards young people that are statistically more likely to be involved in a road traffic collision. The event allows people that have been directly affected by a road traffic collision to share with the young people the very serious and long lasting consequences of irresponsible driving. There is no other event like this".

Chief Constable, Kevin Smith, said: ""Too many young people are killed or seriously injured on our roads in Central Scotland. We have a responsibility to warn them about the risks they may take but also they have a responsibility to listen and to improve their driving behaviour."

Fiona Mackenzie, Chief Executive of NHS Forth Valley said; "NHS Forth Valley fully supports this campaign which aims to alert young people to the risks they face on the road. Having a crash is not only extremely distressing, but can be life-altering, and affect not only those involved but families and friends and the emergency services who are called to assist."

Lewis Campbell, General Manager of the East Central Division at the Scottish Ambulance Service, said: "Our ambulance crews witness first hand the tragedy caused by traffic accidents, more often than not involve young drivers.  It is imperative that youngsters understand the harsh realities of irresponsible driving and this initiative achieves that."

 
Notes to Editors:
  • Safe Drive Stay Alive will be shown at the macrobert centre in Stirling from the 25 - 29 January 2010.
  • Media are invited to the VIP show on Wednesday 27 January at 11.30 am.  
  • There will be 11 performances shown to 4,000 young people from 21 schools and 4 colleges across the Forth Valley region.
  • Safe Drive Stay Alive has been running since 2008.